Designing a Gamified Review Experience That Drove +9.6× Reviews

Designing a Gamified Review Experience That Drove +9.6× Reviews

Role

Product Design Intern

Feb 2025 –Aug 2025

Timeline

May - Aug 2026

Team

1 Design Manager
2 Engineers

TOOLS

Figma
Claude Code

Overview

Overview

Designed and built a gamified review feature for the dine-in product in Latin America's largest delivery app.

Designed and built a gamified review feature for the dine-in product in Latin America's largest delivery app.

As a Product Design Intern on the Dine-in (Comer Fora) team, I collaborated with PMs, engineers, and design managers to design consumer experiences across short-term release cycles and long-term product vision.

Key contributions include:

  • Identified reviews as a key growth lever for restaurant retention and user acquisition, and proposed a gamified solution to increase review volume.

  • Coordinated across Growth, Data, Technology, and Restaurant Relationship teams to ship the experience in 3 weeks, using Claude Code to rapidly prototype and build.

  • Piloted the product across 2 restaurants for 2 weeks, driving a 9.6× increase in reviews and validating that variable-reward mechanics outperformed fixed incentives.

I concluded the internship by presenting the early findings and strategic vision to executive leadership, including CEO Diego Barreto.

As a Product Design Intern on the Dine-in (Comer Fora) team, I collaborated with PMs, engineers, and design managers to design consumer experiences across short-term release cycles and long-term product vision.

Key contributions include:

  • Identified reviews as a key growth lever for restaurant retention and user acquisition, and proposed a gamified solution to increase review volume.

  • Coordinated across Growth, Data, Technology, and Restaurant Relationship teams to ship the experience in 3 weeks, using Claude Code to rapidly prototype and build.

  • Piloted the product across 2 restaurants for 2 weeks, driving a 9.6× increase in reviews and validating that variable-reward mechanics outperformed fixed incentives.

I concluded the internship by presenting the early findings and strategic vision to executive leadership, including CEO Diego Barreto.

Product shipped, 2 restaurants testing

Product shipped, 2 restaurants testing

Prototype coded with Claude Code

🔒 Further details are protected under NDA. I'm happy to walk through my role, design process, and key decisions. Contact me to learn more.

🔒 Further details are protected under NDA. I'm happy to walk through my role, design process, and key decisions. Contact me to learn more.

Summer Recap

Summer Recap

I’d love to meet you :)

Contact me if you have a question, some feedback or want to collaborate

© 2026 Kelly Ramos Pereira

I’d love to meet you :)

Contact me if you have a question, some feedback or want to collaborate

© 2026 Kelly Ramos Pereira