Designing a Gamified Review Experience That Drove +9.6× Reviews

Role

Product Design Intern

Feb 2025 –Aug 2025

Timeline

May - Aug 2026

Team

1 Design Manager
2 Engineers

TOOLS

Figma
Claude Code

Overview

Designed and built a gamified review feature for the dine-in product in Latin America's largest delivery app.

As a Product Design Intern on the Dine-in (Comer Fora) team, I collaborated with PMs, engineers, and design managers to design consumer experiences across short-term release cycles and long-term product vision.

Key contributions include:

  • Identified reviews as a key growth lever for restaurant retention and user acquisition, and proposed a gamified solution to increase review volume.

  • Coordinated across Growth, Data, Technology, and Restaurant Relationship teams to ship the experience in 3 weeks, using Claude Code to rapidly prototype and build.

  • Piloted the product across 2 restaurants for 2 weeks, driving a 9.6× increase in reviews and validating that variable-reward mechanics outperformed fixed incentives.

I concluded the internship by presenting the early findings and strategic vision to executive leadership, including CEO Diego Barreto.

As a Product Design Intern on the Dine-in (Comer Fora) team, I collaborated with PMs, engineers, and design managers to design consumer experiences across short-term release cycles and long-term product vision.

Key contributions include:

  • Identified reviews as a key growth lever for restaurant retention and user acquisition, and proposed a gamified solution to increase review volume.

  • Coordinated across Growth, Data, Technology, and Restaurant Relationship teams to ship the experience in 3 weeks, using Claude Code to rapidly prototype and build.

  • Piloted the product across 2 restaurants for 2 weeks, driving a 9.6× increase in reviews and validating that variable-reward mechanics outperformed fixed incentives.

I concluded the internship by presenting the early findings and strategic vision to executive leadership, including CEO Diego Barreto.

Product shipped, 2 restaurants testing

Prototype coded with Claude Code

🔒 Further details are protected under NDA. I'm happy to walk through my role, design process, and key decisions. Contact me to learn more.

Summer Recap

I’d love to meet you :)

Contact me if you have a question, some feedback or want to collaborate

© 2026 Kelly Ramos Pereira

I’d love to meet you :)

Contact me if you have a question, some feedback or want to collaborate

© 2026 Kelly Ramos Pereira