As a Product Design Consultant for Ford, my objective was to understand the current practices for research documentation and dissemination within Ford, and imagine plausible futures (1-3 years out) that leverage generative AI to analyze both quantitative and qualitative data as inputs and enhance reporting and dissemination, with a strong focus on storytelling.
Led interaction design for an AI platform that synthesizes video evidence for internal UX research teams.
Delivered end-to-end design, from research to prototype, in a 6-week sprint, using Claude and Figma Make to validate and test concepts.
Reduced manual video editing time by ~92%, helping researchers work ~12x faster.